Lifestyle
Elizabeth Arden Introduces New Signature Digital Campaign
Introducing -From the Desk of Liz Arden-
(Source: Elizabeth Arden, Inc.)
(Source: Elizabeth Arden, Inc.)
Continuing the expansion of the brand's digital footprint, Elizabeth Arden unveils a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder. The campaign, entitled 'From the Desk of Liz Arden', will provide a fresh, personalized, behind-the-scenes consumer experience, while showcasing the brand's rich and storied New York-centric heritage.
Through a fictional character, Liz Arden, the brand's new digital voice will personify the company and bring the spirit of its founder to life in a modern, fashion-forward way. Liz will offer insider brand perspective while giving fans direct access to her inner circle and business-minded yet cheeky attitude, all set against the backdrop of New York City. While Liz will remain behind the scenes, the world is seen through her eyes and the new voice will provide a more personal and slightly edgier tone. Bringing the brand's core values to life, Liz will speak in the first person, directly with consumers, to strongly resonate with them and their active lifestyles.
The campaign utilizes a carefully curated influencer set to represent individuality and celebrate women who carve their own paths. For the launch, Elizabeth Arden partnered with comedian Chelsea Handler, fashion icon Iris Apfel, DJ Mia Moretti and style blogger Gabi Fresh. The campaign also features supermodel and Elizabeth Arden Brand Ambassador, Karlina Caune, and fashion designer and Elizabeth Arden Style Director, Shoshanna Gruss. The campaign will launch globally this month with a complete rollout by early June. It will be supported with extensive new content, paid media, and ongoing influencer partnerships.
Source : Elizabeth Arden
Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/
Source : Elizabeth Arden
Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/
Ruby Bird Yasmina Beddou Elizabeth Arden New Signature Digital Campaign From The Desk Of Liz Arden Chelsea Handler Iris Apfel Mia Moretti Gabi Fresh Shoshanna Gruss Karlina Caune
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