Arts
Saudi TV to Air Viu Original, Hob El Tayebin, During Ramadan
Family comedy features Saudi
Cover of the issue
USPA NEWS -
Saudi TV and Viu enter into a first of its kind partnership to bring Viu Original, Hob El Tayebin, to consumers in Saudi Arabia. During the holy month, the show will be simulcast telecasted on Saudi TV and on the Viu OTT service.
Hob El Tayebin is a 15-episode heart-warming family comedy show featuring Saudi social media stars. The show takes the audience back in time through the stories of an elderly father. He draws from his life experience to guide his son in the present day. The show is filled with humour and fun visuals.
Hob El Tayebin is a 15-episode heart-warming family comedy show featuring Saudi social media stars. The show takes the audience back in time through the stories of an elderly father. He draws from his life experience to guide his son in the present day. The show is filled with humour and fun visuals.
The series was produced in partnership with Saudi based entertainment company UTurn and features local social talent, including Ali Al Sharif, Sarah Alyafei, Nawwaf AlDhufairi, Alaa Tammar, Tawwab Adli, Mohammed bin Rafiah and Shereen Bawazeer, in addition to the late Dr. Fahd Ghazuli.
Commenting on the partnership, Khalid Al Ghamdi, GM of Saudi TV One said: “Watching TV during Ramadan is one of the main highlights for many families across the region. To directly engage with our consumers during this month, we at Saudi TV are always looking for fresh and relevant local content and we are excited to partner with Viu. The Hob El Tayebin script fit our requirements and to top it off, it gives the chance for local online content creators from Saudi Arabia to be seen on the bigger screen.“
Commenting on the partnership, Khalid Al Ghamdi, GM of Saudi TV One said: “Watching TV during Ramadan is one of the main highlights for many families across the region. To directly engage with our consumers during this month, we at Saudi TV are always looking for fresh and relevant local content and we are excited to partner with Viu. The Hob El Tayebin script fit our requirements and to top it off, it gives the chance for local online content creators from Saudi Arabia to be seen on the bigger screen.“
“Hob El Tayebin is the perfect example of what a Ramadan show is like, a light comedy for the entire family. At Viu we are focussed on creating locally relevant content with global expertise. With the partnership with Saudi TV which has one of the greatest reaches in the Kingdom of Saudi Arabia we are able to entertain a larger audience with our Viu Originals,“ said Wesam Kattan, Vice President Content & Brand Marketing, Vuclip MENA.
VIU content can be streamed on the VIU App on PlayStore and AppStore. For regular updates and show announcements, you can follow VIU on Facebook, Twitter and Instagram.
Vuclip
Vuclip is a leading global technology-driven media company delivering on demand entertainment to emerging markets including India, Southeast Asia, Africa and the Middle East. As a PCCW Media Company, Vuclip properties include VIU, Vuclip Videos, VIU Life and Vuclip Games. Vuclip´s market success in on demand entertainment is built on its leadership at the intersection of technology, consumer insights and media. Run by a world class team, Vuclip, Inc. and affiliate companies are headquartered in Milpitas, California and have a presence in Singapore, Kuala Lumpur, Mumbai, Delhi, Pune, Dubai and Jakarta.
Vuclip is a leading global technology-driven media company delivering on demand entertainment to emerging markets including India, Southeast Asia, Africa and the Middle East. As a PCCW Media Company, Vuclip properties include VIU, Vuclip Videos, VIU Life and Vuclip Games. Vuclip´s market success in on demand entertainment is built on its leadership at the intersection of technology, consumer insights and media. Run by a world class team, Vuclip, Inc. and affiliate companies are headquartered in Milpitas, California and have a presence in Singapore, Kuala Lumpur, Mumbai, Delhi, Pune, Dubai and Jakarta.
VIU
VIU is a leading OTT Video service by PCCW and Vuclip available in 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. VIU´s unique value proposition of fresh and localized regional and local premium TV shows, movies and originals entertains millions of consumers every day. The service can be accessed via the VIU app available for free on the App Store and Google Play, on connected devices such as smartphones and tablets, as well as on the web at www.viu.com.
VIU is a leading OTT Video service by PCCW and Vuclip available in 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. VIU´s unique value proposition of fresh and localized regional and local premium TV shows, movies and originals entertains millions of consumers every day. The service can be accessed via the VIU app available for free on the App Store and Google Play, on connected devices such as smartphones and tablets, as well as on the web at www.viu.com.
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